Trading Cards: how to burn money and fuel the flea market.

Today I want to talk trading cards, the good, the bad, and the expensive card board that will never, I repeat never be worth much of anything.

While the trade card goes back to before we were a nation, being handed out like advertisements when a product was purchased, The trading card has it’s origins in tobacco. There was a time when they would put some kind of promotional card in packs of cigarettes, a way to get a second use out of something, or really to give you something to collect that required the purchase of even more smokes to collect the cards. The most well known of these are the Allen and Ginter cards of early baseball heroes. The most valuable of which has become something of an American legend in it’s own right. Honus Wagner. Honus Wagner was a great player, and adding to the value of anything of his, is the fact that he played ball until 1917. However, his card is not valuable because of that, it is valuable because it is rare, not simply because of the age of it, but because he hated tobacco and demanded that the cigarette industry cease to use his image, making his card incredibly rare. There is an episode of “Prison Break,” where a minor thief is in federal prison because he stole a baseball card collection, which included a Honus Wagner. The value of which made his crime a felony.


While some cards are the stuff made of legend, they are far and few between, owned and accounted for…sometimes miracles do happen, as in the case of the family that found seven (later an 8th) Ty Cobb baseball cards from between 1909-1911 in an old paper sack while cleaning out their great-grandfather’s house. That is probably, I would say, the last of those miracles. Most cards today, are absolutely worthless, not even worth the paper they are printed on, except if you are counting the personal value they have to the collector.

Trading cards in this case, should not be confused with Pokemon, or Magic the Gathering, both of which are collectible card games. Yes they come in packs that depend partly on chance to get good things, and yes they can be sold and traded, but they are not the same as trading cards. However, I will weigh in here, I think many of the things which have ruined the trading card, have also ruined the collectible card game. It has become about money, and winning, and there is not an ounce of spirit left in it. I loved both of those games, and now avoid them at all costs.

I cannot in good conscience recommend that anyone get into trading cards, especially sports cards today. There are others out there of course, that has been a long tradition. There is a familiar rule about a certain type of content on the internet, and it is much the same with trading cards, there is a trading card for everything, and I mean everything. When I was a kid, my favorites (to my regret) was Dragon Ball Z. I have seen plenty of others. There was a set for the 2016 election, and in my searching the bazar that is eBay, I found out there were Desert Storm trading cards in the 90s. I know, there were probably ones for other wars, but that strikes me as…distasteful.

Today’s cards are overproduced. I made an attempt to become a serious collector of baseball cards a couple of years ago, and it was somewhat fun opening some with my son, but very quickly it was expensive and out of hand. There is not just one set per brand, there are tons! I like Topps, and there wasn’t just a Topps set for the year, but there was also Topps Allstars, a follow up set, rookies sets, and then they started to issue sets that were made like the ones of years past (and these were the best) Allen & Ginter, Gypsy Queen. Part of their draw is that they have added cards that include real memorabilia from players, pieces of bats, pieces of shirts, things like that. They are nice, if you can find them, we found an autograph once, but again, it is far more cost effective to go on eBay and find the ones you want, than to hunt them in packs. Some of them were truly insane, but again their rarity was created one. I saw a double rip card that was listed for 2500, and it has more things inside of it that you have to rip it open to get. I do not understand. I have bought the memorabilia cards for around 5$ when I found one I wanted. What I really have is a mess of baseball cards that I have hidden in a closet so that I do not have to face them. I have organized a years worth and realized that it would start all over again.

I do not enjoy doing all of that work, as there will always be more, they are made to keep you buying, and they will eat up space, doing nothing except being printed faster than they can be collected with no value and not even the joy of the hunt to be really had. They are the predecessor to smartphone apps that require gems or something, they are the micro-transaction of the analog world.

What I do enjoy doing is opening the packs, looking at them, feeling the perfect edges, that smell of a new pack of cards, so I have come up with a way that allows me to get my enjoyment from trading cards, and then move them on in a meaningful way. I use them as extras in my letters. The letter writing community is (re) growing by the day, but for every 100 people who try writing letters, maybe five will stick to it. The dedicated I have seen, have been including things that express who they are in their letters. I have gotten stamps, comic strips, pressed flowers (an old card making hobby of it’s own.). In mine I include the comics from my tear away calendars, some stamps, the occasional sticker, but this year I started something new. I started to put my baseball cards in, one per letter. I keep on the Boston Red Sox cards, and the rest go in letters. It gave me the chance to look at each one again, enjoy it, and then use it to express my passion for the game I love.

I began to wonder, what if I could find other ones, discounted, vintage, and most likely at a flea market, cards that showed the things I loved, films from my collection since childhood, favorite shows, etc. I took to the flea market to find out, and was rewarded for my efforts. I found Teenage Mutant Ninja Turtle, Batman, and Batman Returns. Thirty year old cards from some of my very favorite films!!! I chose to document the time in which we opened them, and realized that many of them would have a piece of bubblegum still. The gum is a left over idea, the cigarette cards never having recovered from the paper goods rationing of the Second World War, and later it was the bubblegum card that took over for it, you got a card with your bubblegum. Later, it went the other way, you got some gum with your card.

We opened the TMNT cards first. The quality of the cards was ridiculously 80s, even to the point that they were mislabeling turtles, but it was fun! Even better, I have not encouraged the industry, and these things will not remain in my house long. They will become the odd ephemera of my letters, part of my lettercraft, which is good as I am not very good at making creative cards or anything like that. On a sidenote, my cousin Lucas decided to try a piece of that thirty year old gum, and neither of us recommends that experience. Their are plenty of videos out there telling you that is an awful idea, and now we are telling you.

There is a special place inside you for opening old trading cards, the cards you wanted as a kid but were probably not a good use of money, and now I have gotten to scoop them up for a steal at the flea market. I will not always be on the hunt for them, as this one time out has given me enough cards for letters for years, but if I see some for the right price, I will keep the variety going, but the letters are a means to an end, I still like opening the packs and seeing the images of my film heroes on pieces of cardboard.

I have enjoyed this experience, but I am sad to say, the age of the trading card is dead, and we missed the funeral by a few decades. I do not recommend this hobby, the hunt is dead. Unless there is a truly rare sports card you are after, the hunt is held on a reservation, you can find complete sets of the cards you want or even whole cases of the store boxes for a fraction of their cost on eBay and there will be no hunt to speak of. If you can find a way to recycle what is essentially high dollar trash from a flea market into something meaningful, then I beg you to do it. However, do not let me stop you from something you are passionate about, but the trading cards of today are a collector’s black hole.

Brandon Bledsoe

Analog Savage


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